Expertise
I have honed my expertise by working within and leading marketing teams across local, national and global markets.
My experience spans industries and marketing disciplines. I’ve elevated brands to market leadership, launched products into global markets, led communications and stakeholder engagement, rebuilt digital customer experiences, designed campaigns and marketing processes, and embedded strategies across organisations. I draw on this experience to understand what your business needs and build the right marketing approach.
Below are a few examples of the business challenges I’ve worked on.
One of Australia’s most recognised operational brands
Bringing its growth strategy to life. Redefined the value proposition, built the brand and sales tools to support it and redesigned the CRM to the customer journey. The result, sharper focus, more effective marketing and stronger business development.
Global leader in specialised payments technology (Now TNS Payments)
Transformed to a global payments brand. Improved marketing team’s capacity and effectiveness. Following a UK acquisition, brought two organisations together under a unified brand to be recognised as the global leader.
South Australia’s home grown internet and media provider (Now TPG)
Grew the product portfolio, rebuilt the digital customer experience, introduced MarTech and sharpened the brand and campaign strategy to grow sales and reduce cost of acquisition by 81%.
Global leaders in e-Invoicing
(Now Tungsten Networks)
A comprehensive rebrand, new website, strategic PR program and the implementation of a global CRM unified the brand, while supporting expansion across Europe, US and into APAC. The result, OB10 established as the authoritative voice and global leader in its field.
The UK’s largest telecommunications company
New technology needed to be launched into the market at scale. Developed a new product proposition, launched integrated campaigns and built new digital channels to reach new customers with new products.