How we work together
By working together your business benefits from the experience of a senior marketing leader, without the salary overhead.
I don’t provide template packages. Instead, I leverage my expertise to tailor how we work together around what your business needs. Typically, clients work with me in one of three ways.
Ongoing support
Who it’s for
Your business is ready to ramp-up its marketing but you are unclear where to start, or what will give you the greatest impact.
How I work
I work with clients to offer fractional marketing leadership and support. I act as your marketing leader on a regular, but fractional basis. Giving you the marketing direction required, without the commitment of a salary overhead.
How we engage
We work together to agree what support your business needs, the time commitment required and budget allocation.
Project specific
Who it’s for
Your business is wanting to build its brand, launch into a new market, update your product portfolio or requires additional resource to lead a specific project.
How I work
I work with clients to understand the objectives, key success factors and desired outcomes of the project. I then define what will achieve the required results, the resources available, build and manage the program tailored to their needs.
How we engage
We work together to define the scope of the project, the requirements and timelines of each milestone and to agree a project-based fee.
Interim leader
Who it’s for
Your business is going through a period of growth or transformation. You need a senior marketing leader to drive a new direction, implement business strategy or refocus your marketing.
How I work
I work with clients to understand what their business needs, what is currently in place, the resources available and the additional value that I can provide.
How we engage
Together, we agree the role you need me to play, align on methods for engagement and the outcomes to be achieved.
Unsure of the best approach for your business?
You know that you need additional marketing support, but you’re unsure of the best direction for your business.
Let’s start by discussing what your business is looking to achieve. Your overall business strategy and what you currently have in place.
Together, we will identify what is a priority, what will deliver the results you need and what your business is ready for.
I can guide you on the best way forward and build a plan that works for your business.