A unified brand, targeted campaigns and a global CRM, taking OB10 from established player to recognised global leader.
The challenge
OB10 was an established e-Invoicing business with a strong presence across Europe and the US, but with ambitions to become the recognised global leader in its market. The opportunity was to build a brand and marketing program that unified those markets, supported expansion into APAC and cemented OB10's position as the industry's leading voice.
The approach
A comprehensive global rebrand refreshed the positioning and identity, giving the business a platform that reflected its ambitions and resonated consistently across all markets. A new website brought the brand to life digitally, supporting both customer acquisition and the commercial sales teams on the ground.
A strategic PR program was developed to extend brand reach and establish OB10 as the authoritative leadership voice in the e-Invoicing space. Targeted B2B campaigns, strategic partnerships and relationship marketing deepened customer relationships and supported retention, while driving new client acquisition across markets. Events were leveraged to build credibility and presence in new territories, working alongside local sales and operations teams to ensure the brand showed up consistently and effectively.
Working closely with the Sales Director, a global CRM was implemented and built to serve sales pipeline management, customer relationship management, marketing campaigns and executive reporting. This gave the business a single, connected platform that improved visibility, consistency and effectiveness across sales, marketing and operations globally.
The outcome
A business transformed into the recognised global leader in e-Invoicing, with a unified brand, a stronger market presence and the commercial infrastructure to support continued international growth.